Microsoft is building a quantum computer using a unique approach that promises more stability and reliability than methods pursued by its competitors. On the path to groundbreaking scientific advancements, Microsoft Quantum was looking to tell their story.
Executing the project as a member of the Microsoft Brand Content Studio, Hillary Bassett Ross was selected to be the first writer to help bring this exciting new digital story to life. This highly technical subject matter required extreme precision in messaging scientific, mathematical, and engineering concepts into the Microsoft Voice for broader understanding and consumption.
Landing pages, web copy, editorial strategy and calendar, blog post development, newsletter content, and a press release to mark the first customer partnership published on the Official Microsoft Blog were all developed as part of the broader digital ecosystem of Microsoft Quantum.