During the initial product launch, Microsoft needed to drive product purchases and adoption of Microsoft Office 365. This effort spanned the customer base of the existing online productivity software, as well as new potential customers eager to explore this new offering.
Whether trying the product or onboarding, the team developed campaigns based upon where the customer was in his or her journey. Each campaign was carefully messaged to drive deeper engagement with the product.
As the lead content strategist supporting the R2Integrated team, Hillary Bassett Ross developed over 65 emails across 8 campaigns spanning three separate Microsoft products. The efforts on this engagement won a Marketing Sherpa award.