The Microsoft Employment Branding team needed to gain insight into the performance of their digital initiatives. However, their activities spanned a variety of digital platforms whose metrics did not speak to one another.
Kinetic Pencil bridged the analytics world with creative digital strategy. Quantitative and qualitative data was compiled and distilled into an end-to-end performance story for analytics success, conversion optimization, and customer sentiment.
By developing KPIs, performance dashboards, and action steps for ongoing conversion optimization, the organization saw efficiency gains, improved conversion, and grew their following significantly.
- Digital strategy
- Conversion optimization
- Social media strategy