Frictionless, elegant UX and content design

DELIGHT YOUR USERS

Let’s turn your idea into a seamless, intuitive experience that your audience can’t wait to tell everyone about.

SERVICES

Kinetic Pencil is your partner for resonating digital experiences.

UX DESIGN

User research, wireframes, prototypes, and finished design–UX is our sweet spot, blending design thinking, heuristics, and storytelling.

CONTENT DESIGN

From UI text to microcopy, from tooltips to tutorials, we help sculpt your product into a frictionless, user-centered experience.

DESIGN & CREATIVE

From branding to web design, from social graphics to illustration, Kinetic Pencil is your source for all things creative.

PORTFOLIO

MSDN Illustration

Design, Illustration

Safeco

Content, Content strategy, Copywriting, Design, Email marketing

Office 365

Content, Content strategy, Copywriting, Email marketing

Microsoft Build

Content, Content strategy, Copywriting

Microsoft Developer Network

Content, Copywriting, Design, Illustration

Microsoft Careers

Analytics, Conversion optimization, Digital strategy

Maajoin

App design, Content design, Design, Identity design, UI / UX

World Vision Share Campaign

Campaign design, Design

ShareIT

App design, Content design, Copywriting, Identity design, UI / UX

CLIENTS

Kinetic Pencil has had the pleasure of working with the following brands:

MEET OUR FOUNDER

Hillary Bassett Ross

Principal UX/content designer

In my past 18 years in marketing, I’ve shaped the customer journey on everything from apps to interactive features, and from campaigns to enterprise sites receiving over a million views per month. As a rare hybrid designer/writer—who is both creative and analytical—clients are blown away by how efficiently I execute and deliver.

CLIENT REVIEWS

"Hillary did a fantastic job leading many of our projects–not only is she a talented writer and storyteller, but she is also very skilled on the creative and UX side as well. I highly recommend working with Hillary."
Michele White | Cisco
"Hillary is a team of 4 all-in-one, and the work actually gets turned around faster. Everything was streamlined with her; she was great at bringing something creative and fresh while staying within brand guidelines. Her work was beautiful, unique, and she could easily take an idea from vision to launch incredibly efficiently–and without any sacrifices."
Heather Younker | Microsoft
"Unlike high-concept design firms that are often way too out of the box from the beginning, Hillary could get us 80-90% there from the first draft. She understood our business from the inside out, which meant everything she delivered was on point. This level of efficiency was truly invaluable. She always delivered–often faster than we expected–and the work was always well thought-through and of high quality."
Hilary Reynolds | World Vision
"Hillary is a creative spirit that brings fresh perspective to everything she does. She’s relentless in her approach to finding the best way to tell the most compelling customer story. She’s thoughtful and deliberate in her work, which shines through. One stakeholder shared 'this is the best copy we’ve ever produced.'"
Tracey Craft | Microsoft

TAKE A DEEP DIVE INTO MY WORK

Learn more about my process, my approach, and my contributions on these past projects.

Explore examples of my copywriting work across a variety of form factors.

TAKE A LOOK

Review my UX design and content design work on a sales readiness app.

CHECK IT OUT

Hear about my role and impact on a recent content strategy assignment.

LEARN MORE

Explore my UX design and content design work on a language-learning app.

SEE MY WORK

WANT TO WORK TOGETHER?

If you’re interested in seeing if Kinetic Pencil is a fit for your project—reach out. I’m always happy to connect and help find ways to move your project forward.

BUILD SOMETHING BRILLIANT