Build something brilliant with Kinetic Pencil

Digital storytelling, creative, and performance optimization

RESONATE WITH YOUR AUDIENCE

We all have a similar goal: to get our audience to respond.
I’m Hillary Bassett Ross and I started Kinetic Pencil—a consulting practice helping brands resonate with customers through engaging digital experiences.

SERVICES

Brands resonate when they align with the want, need, and motivation of their audiences.
Our job as marketers?
To create the platform that delivers a response.

Kinetic Pencil provides a full suite of digital marketing offerings, from creative to content, and from storytelling to analytics.

DIGITAL STORYTELLING

Video, animation, explainer, slideshow, or written post⁠—be seen and heard through compelling stories that stick.

ANALYTICS & PERFORMANCE

The numbers don’t lie: know precisely what needs adjustment, across all channels and customer journeys.

CONTENT STRATEGY

Build cohesive experiences that delight your audience and dare the competition to up their game.

DESIGN & CREATIVE

From branding to web design, from social graphics to illustration, Kinetic Pencil is your source for all things creative.

PORTFOLIO

MSDN Illustration

Design, Illustration

Safeco

Content, Content strategy, Copywriting, Design, Email marketing

Office 365

Content, Content strategy, Copywriting, Email marketing

Microsoft Build

Content, Content strategy, Copywriting

Microsoft Developer Network

Content, Copywriting, Design, Illustration

Microsoft Careers

Analytics, Conversion optimization, Digital strategy

Maajoin

App design, Design, Identity design, UI / UX

World Vision Share Campaign

Campaign design, Design

ShareIt

App design, Copywriting, Identity design, UI / UX

CLIENTS

Kinetic Pencil has had the pleasure of working with the following brands:

MEET OUR FOUNDER

Hillary Bassett Ross

Principal strategist and creative

In my past 18 years in marketing, I’ve worn almost every hat in the industry: creative director, marketing technologist, digital and social media strategist, web designer, and copywriter. As a rare mix of creative and analytical, clients look to me for my fresh, streamlined approach paired with a ludicrous ability to get things done.

Hillary Bassett Ross, Founder of Kinetic Pencil

WANT TO WORK TOGETHER?

If you’re interested in seeing if Kinetic Pencil is a fit for your project—reach out. I’m always happy to connect and help find ways to move your project forward.

ARE YOU WINNING HEARTS AND MINDS?